Selected work.

MedMe | Home healthcare platform

On-demand home healthcare with verified identity, scheduling logic, and escrow payment built from scratch.

Instivo | Data workspace governance

A governed data layer for retail operations: card-linked hierarchies, a constrained rule engine, and a four-layer design system rebuilt from zero.

Vellumwire | Studio site that closes

~1,000 organic sessions/week with no paid ads. A site designed to compress a full sales cycle into a single visit.

Vellumwire Design System | Token architecture

Four layers, eight color ramps, and a re-theming process that touches exactly one of them. Refined under production pressure during the Instivo engagement.

Fiter | Full-scope web rebuild

SEO score 22→100 in two weeks. One Joomla template rebuilt into 16 structured pages across two buyer ecosystems, with tracking from day one.

Selo H | Certification platform rebuild

3x more leads in 30 days. Bounce rate -40%. LCP 1.4s. A one-week rebuild making a real certification look as credible as it is.

NorthPay | Onboarding flow concept

A fintech onboarding and verification concept focused on reducing friction.

BrightFlow | Feedback product concept

A product concept for turning customer feedback into product decisions.