Dhiego Cristofolini

Senior Product
Designer.

7 years in SaaS with onboarding flows, CRM, pricing pages, and dashboards. Open to full-time roles, remote-ready, based in Curitiba. Selected case studies below.

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Dhiego Cristofolini portrait
Based in Brazil, remote-ready

Teams I've helped shape

Selected work

Case studies.

MedMe home healthcare on-demand platform
Product UI/UX

MedMe | Home healthcare platform

On-demand home healthcare with verified identity, scheduling logic, and escrow payment built from scratch.

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Instivo governed data workspace: hierarchy canvas with rule engine
Product UI/UX Design System

Instivo | Data workspace governance

A governed data layer for retail operations: card-linked hierarchies, a constrained rule engine, and a four-layer design system rebuilt from zero.

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Meaple events super-app: discovery, social coordination, ticketing, and in-event payment in one product
Product UI/UX Branding

Meaple | Events super-app for a night out

13 competitors mapped, none owned more than two layers of the journey. Discovery, social coordination, ticketing, and in-event payment designed as one product.

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Fiter website rebuild: SEO 22 to 100, two buyer journeys
Product UI/UX Design System

Fiter | Full-scope web rebuild

SEO score 22→100 in two weeks. One Joomla template rebuilt into 16 structured pages across two buyer ecosystems.

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Selo H certification platform: 5x more leads in 30 days, LCP 1.4s, rebuilt in one week
Full Rebuild Compliance Landing Page

Selo H | Certification platform rebuild

5x more leads in 30 days. Bounce rate -40%. LCP 1.4s. A one-week rebuild making a real certification look as credible as it is.

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Vellumwire studio site design
Product UI/UX

Vellumwire | Studio site that closes without a call

The studio's own site: 1,000 organic visits a week with zero paid ads, built to convert a visitor before a sales call ever happens.

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Vellumwire design system token architecture
Product Design System

Vellumwire DS | Token architecture

A four-layer token architecture, Core, Palette, Brand, Semantic, where re-theming a client site means changing one layer, nothing else.

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NorthPay fintech onboarding and verification
UI/UX

NorthPay | Onboarding flow concept

A fintech onboarding and verification concept focused on reducing friction.

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What I Do

Research, systems, interfaces, identity.

Strategy, UI, systems, brand, illustration, and motion, covering research through dev handoff.

01: Research & Strategy

The brief before the wireframe.

02: Interface Design

Designed for engineering handoff.

03: Design Systems

Consistent across every screen it touches.

04: Brand Identity

Name, mark, guidelines, system.

05: Illustration

A visual language built for the product.

06: Motion

Motion that clarifies what changed.

Let's talk

Open to the next role.
Let's talk.