Vellumwire: Our own site, built to sell without a sales call
Our own site, built to sell without a sales call
Designing the site for our own business
Vellumwire is the web design studio I run with Afonso, for service businesses that need more inbound leads. There was no site, no positioning and no portfolio yet. The site had to earn trust from people burned by agencies before, and do the selling on its own.
Diagnosis
Every competitor led with portfolio.
Nobody named the problem the prospect already had, asks were high-commitment, and nobody published prices. The questions a buyer asks before hiring went unanswered until a sales call.
Decision
Sections follow the questions a buyer asks
Each section answers the next question a prospect would ask on a call. By the final CTA, the problem is confirmed, the price is known and the objections are answered.
Decision
A free 15-minute diagnosis as the main CTA
The main CTA is a free 15-minute diagnosis on a live screen-share. The prospect keeps the fix list whether they hire the studio or not, and the session shows expertise before any proposal.
Decision
Prices on the page.
Publishing prices filters budget mismatches before the first call and reads as confidence to a buyer who has been burned before.
Results
Results with no ad spend
A cold prospect can go from a search to a booked diagnosis without a single touchpoint from the studio.
- ~1korganic sessions per week
- $0ad spend, no social presence at launch
- ~5diagnoses booked per month
- 4 weeksfrom blank file to an indexed site