I help product teams design and improve dashboards, pricing pages and critical flows. Clean, dark-mode friendly interfaces with a clear focus on activation and conversion.
Most of my work is with teams that already have a live product and real constraints: legacy UI, roadmap pressure, limited dev time. I help you prioritize what matters, clarify the experience and leave you with organized files your team can actually maintain.
Services
I design end-to-end product experiences for SaaS and fintech from user flows and wireframes to high-fidelity interfaces that feel fast, clear and conversion-focused.
I build scalable design systems in Figma and Penpot, from foundations and components to usage guidelines that keep teams aligned, reduce UI debt and make shipping new features faster.
I create illustrations for onboarding, empty states and marketing pages that support the product story, strengthen the brand and stay consistent with the interface.
I review existing products and flows, highlight friction points and propose practical UX improvements focused on activation, conversion and retention.